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    • ""

    Owen James Meeting of Minds: Wealth Management & Private Banking

    The Berkeley Hotel, London

    585 minutes

    Andy Reed
    Register here

    Andy Reed, Senior Manager, Investment Strategist from Vanguard US, will be discussing how firms increasingly use behavioural design to influence client decisions, the focus is shifting from engagement to outcomes. This session will explore how firms can use nudges responsibly, avoiding manipulation while supporting better long-term investor behaviour, including:

    • How behavioural nudges can support improved investor decision-making and outcomes 
    • The risks of “dark patterns”, over-gamification and overly complex interfaces 
    • How firms can measure success based on client progress rather than engagement 
    • How design principles can balance simplicity, empathy and commitment 
    • How behavioural strategies align with long-term client trust and firm incentives.
    ""

    Vanguard speaker

    Andy Reed + ' ' + Senior Manager, Investment Strategist, Vanguard US
    Andy Reed

    Senior Manager, Investment Strategist, Vanguard US

    ""
    ""

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