Why choose Vanguard?
Value to investors
Our low-cost approach can help you make the most of your clients’ money.
50 years of experience
We’ve been taking a stand for investors since we were founded in 1975.
Choice of strategies
We have a long history of active management, pioneered index investing and offer a wide range of ETFs.
USD 10.1 trillion AUM(1)
We’re one of the largest asset managers in the world.
1. Data as of 31 December 2024.
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Why invest in Vanguard index funds?
An enviable cost advantage
The average expense ratio across our index mutual funds globally is 72% less than the industry average (1).
Depth and breadth
More than USD 6.9 trillion in assets in equity, bond and balanced index funds globally, as at 31 December 2023 (2).
Over 50 years of experience
We launched the first index fund for individual investors in 1976, and we've been perfecting our benchmark selection and tracking skills every day since.
1. Vanguard average ongoing charge figure (OCF): 0.05%. Industry average expense ratio: 0.18%. All averages are for index mutual funds and are asset-weighted. Industry average excludes Vanguard. Sources: Vanguard and Morningstar, as at 31 December 2024.
2. Source: Vanguard. Data as at 31 December 2024.
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*The Vanguard Group, Inc. is owned by Vanguard's US-domiciled funds and ETFs. Those funds in turn are owned by their investors.